iiinova — where your digital self keeps evolving

Inside the rise of social media AORs—why T-Mobile, Rocket, H&R Block and more are centering social media

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Why 100% reach won’t drive results in 2030

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Test your campaign knowledge with the new Ad Age crossword puzzle

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How indie agencies can build a talent model for the AI age

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WPP’s leadership overhaul continues—Devika Bulchandani elevated to WPP role, Laurent Ezekiel heads to Ogilvy

Why live shopping will dominate e-commerce by 2030

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AI ad of the week: 13 products in one image

The case for brand-agency marriage counseling—and why it’s so valuable before launching a review

Agency news you need to know this week

Marketing winners and losers of the week

Behind the Kraft Heinz split—agency relationships, ad spending and growth challenges

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How Pepsi is trying to keep its NFL sponsorship fresh by seeking engagement over reach

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BMW skewers AI fakery in spots for its genuine pre-owned vehicles

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17 creative campaigns to know about today

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American Eagle CMO on lessons from the Sydney Sweeney campaign controversy

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The survival strategy publishers will need in 2030

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Owen Wilson and Vince Vaughn reunite with ‘Wedding Crashers’ director for Xfinity ads

Manscaped’s CMO on unconventional media strategies and learning from virality

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12 creative campaigns to know about today

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How entry-level agency jobs are changing due to AI—and how to get hired for them

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Inside Hyundai’s new Palisade campaign with Parker Posey

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Watch the newest commercials from Homes.com, Marathon, Scan and more

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Ad Age @adage.com · 05/06/2025

Innocean hires Goodby Silverstein & Partners’ Leslie Barrett as first president

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Ad Age’s take on the hottest celebrity marketing moves of the past month. adage.com/creativity/campai...

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Ad Age @adage.com · 03/06/2025

Ad Age is marking Pride Month with a series of contributions from guest essayists. Today, Martin Magner, CCO at creative agency Sounds Fun and international pop sensation, writes about why a queer lived experience matters more than ever. adage.com/creativity/aa-mar...

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Ad Age @adage.com · 03/06/2025

Converse launches a dating show with Amelia Dimoldenberg, e.l.f. Beauty acquires Hailey Bieber's Rhode, Pinterest inks its first sports deal and more creator economy news. adage.com/influencers-creat...

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Ad Age @adage.com · 02/06/2025

Engage directly with marketers shaping the future—from breakout brands to legacy companies in the midst of transformation. 📍Ad Age’s Business of Brands conference will take place in September in Chicago. Here's everything you need to know 👉 adage.com/events-awards/aa-...

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Ad Age @adage.com · 21/05/2025

🏆 The Ad Age Breakout Brands awards spotlight the work and people driving business success for new and reimagined brands. Here's how to enter: adage.com/events-awards/bre...

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Ad Age @adage.com · 20/05/2025

Don't miss the Data-Driven Marketing Playbook on May 22. This high-impact forum is dedicated to exploring how data is powering smarter campaigns, stronger insights and better business outcomes. LAST CHANCE FOR TICKETS 🎟️ adage.com/events-awards/aa-...

Ad Age @adage.com · 01/05/2025

See the year’s most impactful and innovative ideas, the agency and marketing executives behind them and the production professionals who bring them to life. 🏆 Introducing the 2025 Creativity Award winners: adage.com/events-awards/a-l...

Ad Age @adage.com · 01/04/2025

It’s April Fools' Day 🤪 and brands are going all out with absurd pranks to celebrate the holiday. Some brands announced fake collaborations with other unexpected brands, while others launched fake products meant to let imaginations run wild.

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Ad Age @adage.com · 26/03/2025

Move over, #MarchMadness—it’s time for Mascot Madness! 🎭🏆 We’re pitting iconic mascots including Jake from State Farm, Grimace, Flo and Duo the Owl against each other in a March Madness-style showdown. Go vote in our Instagram story now ➡️ bit.ly/3DEZSDa!

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Ad Age @adage.com · 24/03/2025

Ad Age has announced the finalists for its 2025 Creativity Awards, selected by industry luminaries after rigorous debate over hundreds of entries. 🎉 See the finalists here: adage.com/article/special-r...

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Ad Age @adage.com · 21/03/2025

📺 Paramount+ shakes up its marketing, blending franchises in new ways. The first spot drops Yellowjackets 🧥 into a Survivor-style showdown with Jeff Probst, booby traps, and a darkly comedic vote—to eat. 📲 Read the full story: bit.ly/4hkdhOA

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Ad Age @adage.com · 17/03/2025

Top 5 creative ads: Comedy, drama, a musical, a blockbuster—we got a bit of everything across five compelling spots this week.

Ad Age @adage.com · 13/03/2025

From original songs and music videos to a full-blown musical, Ad Age recaps the latest Top 5 music campaigns. 👉 adage.com/article/special-r...

Ad Age @adage.com · 09/03/2025

Dairy Queen Canada's installations feature 7-foot-tall DQ red spoons and giant Smarties mix-ins. Influencers are amplifying the stunts, and a partnership with The Weather Network offers forecasts for when and where the next DQ Blizzard will “touch down.”

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Ad Age @adage.com · 06/03/2025

Maxine the Fluffy Corgi and Bryan Reisberg. Name a better duo, I dare you.

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Ad Age @adage.com · 05/03/2025

"Old flames live in our heads rent-free, so why shouldn’t brands?" The secret to branding, according to your most unforgettable ex 🔗 adage.com/article/opinion/s...

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Ad Age @adage.com · 03/03/2025

We have a mix of comedy and drama in this week's Top 5 creative campaigns, led by an infectious dance number starring Parker Posey from "The White Lotus." Check out all our picks 👉 adage.com/article/special-r...

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Ad Age @adage.com · 27/02/2025

Erica Taylor Haskins, Tinsel co-founder, shares how she used her experiential expertise to create a national food truck program supporting voters. Read her story here 🔗 adage.com/article/creativit...

Ad Age @adage.com · 27/02/2025

Kickstart your advertising career! 🚀 Join us next Tuesday in New York for the Gen Z Career Forum. Connect with industry leaders, learn what makes applications stand out and get the skills to thrive in marketing, media and advertising. Sign up today: www.adageevents.com/event/6a9859...

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Ad Age @adage.com · 25/02/2025

The CEO of M&C Saatchi North America Group writes about why DEI is a fundamental driver of business success, legal equity and societal progress. adage.com/article/creativit...

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Ad Age @adage.com · 25/02/2025

We are pleased to announce the inaugural honorees of Leading Women Dominican Republic. adage.com/article/special-r...

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Ad Age @adage.com · 25/02/2025

How Will Creators Shape Brand Marketing in 2025? Join Ad Age for Creator Economy Day, part of the NextGen Marketing Summit, on March 6. Hear from industry leaders at Rare Beauty, McDonald’s and Cava, along with top creators. bit.ly/3XhegIb

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Ad Age @adage.com · 21/02/2025

Shannon Bergeron, senior art director at out-of-home company OutFront Studios, writes about finding her own way and lighting the path for others. 🔗 adage.com/article/creativit...

Ad Age @adage.com · 19/02/2025

Gen Z marketer on how digital communities are shaping the future of brand marketing 🔗 adage.com/article/opinion/h...

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Ad Age @adage.com · 19/02/2025

Roger Caruth, professor of communications at Howard University, writes about how “regressive representation” puts campaign effectiveness at risk. adage.com/article/creativit...