iiinova — where your digital self keeps evolving

A Brave New @abravenew.bsky.social · 27/08/2026

In episode 126 of A Brave New Podcast, Josh and Aeron Povey, VP of Marketing at Nasco Healthcare talk innovation and differentiation in healthcare branding. We dive into what it takes to evolve a legacy brand, challenge internal assumption, and build a story that resonates. 🎧 hubs.ly/Q04v3Lsv0

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A Brave New @abravenew.bsky.social · 13/08/2026

A strong brand should paint a clear picture of where it’s headed, what it can deliver today, and build trust in the present while creating excitement for the future. The sweet spot is a 50/50 balance. That’s where brands become something people believe in. 🔗 www.abravenew.com/solutions/br...

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A Brave New @abravenew.bsky.social · 30/07/2026

In episode 124 of A Brave New Podcast, Josh Dougherty sits down with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp. to explore the Sickbay branding evolution and why branding is about creating consistent, trustworthy experiences across the customer journey. 🎧 hubs.ly/Q04rbD-P0

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A Brave New @abravenew.bsky.social · 30/07/2026

A brand name begins as an empty vessel—Its influence comes from the meaning, emotion, and experiences you build into it over time. Strong brands create resonance by delivering on their promise, and by giving people something to connect with and remember. ➡️ www.abravenew.com/solutions/br...

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A Brave New @abravenew.bsky.social · 28/07/2026

Does your brand deliver the level of care you deliver? A recent U.S. News survey revealed a shift in how patients make healthcare decisions and the hospital brand itself is becoming a more significant factor in where people are seeking care. Read the article here: hubs.ly/Q04r2NGv0

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A Brave New @abravenew.bsky.social · 21/07/2026

A great brand strategy is only the beginning. The real work happens when it’s brought to life. A shorter, more focused branding process gets teams aligned faster but consistency in implementation is what creates the lasting impact. ➡️ www.abravenew.com/solutions/br... #Momentum #BrandStrategy

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A Brave New @abravenew.bsky.social · 15/07/2026

In episode 122 of A Brave New Podcast, Josh sits with Ashley Buehnerkemper, Marketing Director of VitalSkin Dermatology to discuss how her team approaches brand strategy, supports dozens of clinic locations, and builds marketing systems that scale with growth. Now live: hubs.ly/Q04pF9ch0

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A Brave New @abravenew.bsky.social · 09/07/2026

In our blog, we break down why consistency in branding is one of the most foundational drivers of a brand that resonates, and we share practical ways to build it into your organization. Check it out: hubs.ly/Q04p2QzD0 #HealthcareMarketing #BrandingStrategy

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A Brave New @abravenew.bsky.social · 07/07/2026

In episode 120 of A Brave New Podcast, Josh welcomes back Hank Lander, Group Product Manager at HubSpot, to explore what’s next for AI-powered workflows, auditability, permissions, and why “undo” capabilities may become one of the most important features in enterprise AI. 🎧 hubs.ly/Q04nG20y0

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A Brave New @abravenew.bsky.social · 30/06/2026

A website should do more than look good. It should tell your story to move people to action. See how we helped Virginia Mason Institute transform their website into a modern, strategic growth tool while remaining true to the Virginia Mason brand. Read the case study: hubs.ly/Q04n4nMg0

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A Brave New @abravenew.bsky.social · 24/06/2026

Brand is often misunderstood as a marketing support role, but in healthcare and health tech, it plays a far more foundational purpose. In ep. 119 of A Brave New Podcast, Josh breaks down the concept of the brand multiplier and why it determines how far your marketing can go. 🎧 hubs.ly/Q04mv1_80

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A Brave New @abravenew.bsky.social · 16/06/2026

How do you create clarity across a growing network of brands? For the health tech companies serving these newly consolidated networks, the question isn't whether your clients are changing — it's whether your brand is positioned for who they're becoming. Read more: hubs.ly/Q04lCFzZ0

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A Brave New @abravenew.bsky.social · 11/06/2026

In our latest episode of A Brave New Podcast, Josh Dougherty and Jennifer Sargent, CEO of Pacify, share the story behind Pacify’s evolution from an on-demand lactation platform to a more comprehensive maternity management experience powered by doulas. 🎧 hubs.ly/Q04kWpjc0 #HealthcareInnovation

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A Brave New @abravenew.bsky.social · 27/05/2026

Josh Dougherty and Bridget Locke, VP of Strategic Marketing at Vital Path dive into B2B in MedTech, and how brand isn't only built in the marketing department. It's built in every interaction your team has with a customer, from the first prototype to full-scale manufacturing. 🎧 hubs.ly/Q04h_Y090

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A Brave New @abravenew.bsky.social · 21/05/2026

In episode 115 of A Brave New Podcast, we sit down with Sharon Dayan, VP of Marketing at Biobeat to explore what it takes to market innovation in a highly regulated industry. A great conversation on healthcare innovation, trust, and the evolving role of marketing in medtech. 🎧 hubs.ly/Q04hj0rF0

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A Brave New @abravenew.bsky.social · 14/05/2026

One of the most important concepts in branding is brand essence. It’s the core thread that connects everything your brand does: your messaging, visuals, experience, and voice. If your brand feels inconsistent, unclear, or forgettable, this is probably the missing piece. 📌 Save this for later.

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A Brave New @abravenew.bsky.social · 08/05/2026

This week, the ABN team had the opportunity to attend a luncheon in support of one of our clients. It was an inspiring afternoon filled with stories, conversations, and connection within the community. We’re grateful for the opportunity to support PEPS making a positive impact in people’s lives.

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A Brave New @abravenew.bsky.social · 06/05/2026

Cancer centers are in a unique position: not just to advance care, but to shape how that care is understood, accessed, and trusted. In our latest episode of A Brave New Podcast, Josh Dougherty shares key takeaways from NACCDO-CMCA, and what this means for cancer centers. 🎧 hubs.ly/Q04fF3v80

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A Brave New @abravenew.bsky.social · 01/05/2026

In our latest episode of A Brave New Podcast, Josh Dougherty sits with Jacqueline Parisi, Head of Marketing at Elektra Health to break down branding in women's health. ➡️ Why consistency matters across every touchpoint ➡️ How brand drives growth ➡️ Building trust in healthcare 🎧 hubs.ly/Q04dW0Tp0

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A Brave New @abravenew.bsky.social · 23/04/2026

In our latest episode of A Brave New Podcast, Josh Dougherty and Chad Kearns, SVP of Fired Up! Culture explores what it takes to build a strong organizational culture and how it’s deeply connected to brand. Now live: hubs.ly/Q04d4kjc0 #Leadership #OrganizationalCulture #BrandStrategy

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A Brave New @abravenew.bsky.social · 16/04/2026

In our latest episode of A Brave New Podcast, Josh Dougherty sits down with Lon Hecht, CEO of Care2U, to unpack how they've built a brand around one of the most innovative care models in healthcare today: delivering hospital-level, high-acuity care directly at home. 🎧 Now live: hubs.ly/Q04c9V_90

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A Brave New @abravenew.bsky.social · 16/04/2026

Brands need internal and external clarity to succeed. 👉Be clear on who you are and what you stand for 👉Stay close to customer needs and market shifts 👉Use these both to guide how you evolve over time 🔗 www.abravenew.com/solutions/br... #HealthcareMarketing #BrandStrategy #GrowthStrategy

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A Brave New @abravenew.bsky.social · 09/04/2026

When messaging is constrained and competitors are playing from the same script, differentiation doesn’t come from amplifying your message… it comes from communicating your brands uniqueness differently. ⚡Constraints don’t limit creativity, they refine it. Learn more: www.abravenew.com/solutions

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A Brave New @abravenew.bsky.social · 08/04/2026

In our latest episode of A Brave New Podcast, Josh sits down with Danielle Ruckert, VP of Healthcare at RH Strategic to unpack how PR, marketing, and brand strategy work together to build reputation in complex environments. 🎧 www.abravenew.com/podcast/epis... #HealthcareComms #HealthcareMarketing

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A Brave New @abravenew.bsky.social · 02/04/2026

Established organizations rely on loyal customers and a strong track record. But what happens when those customers or the market shift? That’s where brand strategy comes in: ➡️Clarifies what differentiates you ➡️Reveals why customers choose you ➡️Prepares you for change Learn more: www.abravenew.com

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A Brave New @abravenew.bsky.social · 31/03/2026

“Brand” is a word that’s thrown around a lot. It’s the transformative idea that sets you apart from your competitors, and it’s the best way to safeguard the future of your company. Learn why you should invest in your brand, and why you shouldn’t take years to do it: hubs.ly/Q0494fg20

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A Brave New @abravenew.bsky.social · 30/03/2026

We’re grateful for the dedication, compassion, and impact that physicians bring to patients’ lives every day. Happy National Doctor’s Day! #NationalDoctorsDay

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A Brave New @abravenew.bsky.social · 26/03/2026

Too often, branding becomes a campaign, then fades. But to make it last: ➡️ Activate champions ➡️ Reinforce consistently ➡️ Make it practical and workshop ➡️ Celebrate it in action A brand isn’t just what you say, it’s how your team consistently shows up. Learn more: www.abravenew.com/solutions/br...

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A Brave New @abravenew.bsky.social · 25/03/2026

In our latest episode of A Brave New Podcast, CEO Josh Dougherty breaks down four key tools to help your team live out your brand. Episode 108 is a deep dive into why a brand isn’t just what you say, it’s how your team lives out your brand every day. 🎧 Now streaming: hubs.ly/Q048hQK-0

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A Brave New @abravenew.bsky.social · 20/03/2026

In ep. 107 of A Brave New Podcast, Annie Furlong, VP of Growth and Consumer at Carrum Health shares how her team tackles breaking through benefits noise, omnichannel for distributed teams, and why rebuilding trust is core to healthcare brands in a B2B2C healthcare model. 🎧 hubs.ly/Q047K49M0

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A Brave New @abravenew.bsky.social · 19/03/2026

Why does building a brand take a year & still lose momentum before launch? Move faster, more focused, & build for real execution ⚡Get to 80% in 3-6 months ⚡Do just enough research & move with clarity ⚡Lock in strategy faster ⚡Implement while momentum is up Lock in www.abravenew.com/guides/the-s...

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A Brave New @abravenew.bsky.social · 18/03/2026

New episode of A Brave New Podcast: Josh talks with Carrum Health’s Annie Furlong, VP Growth & Consumer Marketing, on building a brand that connects with employers + employees, B2B2C healthcare, and balancing performance with long-term brand. Listen: hubs.ly/Q047fV4g0 #B2B2CMarketing #BrandStrategy

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A Brave New @abravenew.bsky.social · 16/03/2026

HIMSS 2026 made one thing clear: healthcare has entered the agent era. AI agents are spreading across healthcare workflows faster than they’re being validated. In this space, the winning narrative isn’t “who launched AI first” — it’s “who proved it works.” More: www.statnews.com/2026/03/11/a...

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A Brave New @abravenew.bsky.social · 12/03/2026

Most companies in regulated industries follow the same playbook. Great branding breaks it. Don’t compete in the category—redefine it. Sell transformation, not just services. Lead with a point of view, not just expertise. Turn your brand into one that reshapes the category www.abravenew.com/contact

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A Brave New @abravenew.bsky.social · 11/03/2026

Episode 106 of A Brave New Podcast explores the most common triggers for a brand refresh, including: • Dated visual identity • Messaging that lacks clarity • Expanding into new markets • Mergers or acquisitions Our latest episode guides you through the golden checklist. Now live: hubs.ly/Q046nh1-0

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A Brave New @abravenew.bsky.social · 09/03/2026

How do you build trust in cancer detection? Josh Dougherty and Jen Bruursema, Senior Director of Marketing and PR at DELFI Diagnostics dive into what it takes to build a diagnostic brand in a regulated, AI-driven, and emotionally complex category. Tune in here: hubs.ly/Q0462sXC0

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A Brave New @abravenew.bsky.social · 24/02/2026

AI is advancing diagnostics, personalized surgery, rural access, and reducing burnout. But it carries real energy and environmental costs—without clear standards to measure value vs. impact. Performance needs sustainability. ➡️ Read the Healthcare Dive story here: hubs.ly/Q044t4WT0

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A Brave New @abravenew.bsky.social · 18/02/2026

We’ve entered a low-trust era. The 2024 Edelman Trust Barometer shows rising insularity: 70% hesitate to trust those with different values, facts, solutions, or backgrounds. In Ep 103 of A Brave New Podcast, Josh Dougherty explores what this means for healthcare brands. 🎙️ hubs.ly/Q043BJcc0

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A Brave New @abravenew.bsky.social · 10/02/2026

Brand Activation isn’t just awareness — it’s experience. It’s about creating moments where your audience doesn’t just see your brand, but engages with it, remembers it, and connects with it on their terms. For more on how we help healthcare brands turn visibility into impact: hubs.ly/Q042x76d0

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A Brave New @abravenew.bsky.social · 04/02/2026

How do you measure the success of a rebrand? ✨ On episode 101 of A Brave New Podcast, Josh Dougherty and Saige Carpenter of PointClickCare unpack how brand recall, consideration, and experience drive impact. A must-listen for healthcare marketers. 🎧 hubs.ly/Q041RpW70

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A Brave New @abravenew.bsky.social · 02/02/2026

What if healthcare branding began with empathy instead of assumptions? Designing with care starts by simplifying complexity, honoring diverse experiences, and meeting people where they are, every step of the way. Learn more here: www.abravenew.com/contact #HealthcareBranding #HumanCenteredDesign

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A Brave New @abravenew.bsky.social · 30/01/2026

How do you build a differentiated brand in a space built on collaboration to save lives? 🎙️ Ep 100 of A Brave New Podcast: Josh Dougherty chats with Meredith Rae Vehar (Huntsman Cancer Institute) on healthcare branding, storytelling & advocacy. Listen here: hubs.ly/Q040B4100 #HealthcareBranding

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A Brave New @abravenew.bsky.social · 26/01/2026

Core Attributes give brands a shared language for the way teams communicate and show up every day. When those attributes are aligned, differentiation comes to life. In this blog, we dive into brands core attributes and why they matter. 👉🏻 Learn more here: hubs.ly/Q040kY0d0 #HealthcareBranding

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A Brave New @abravenew.bsky.social · 23/01/2026

A Brave New Podcast: Brianna Miller, Director of Demand Generation from Cohere Health shares how healthcare tech teams can use account-based marketing to navigate long sales cycles, align more closely with sales, and deliver personalized outreach without losing the human element. 🎧 hubs.ly/Q0406rfS0

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A Brave New @abravenew.bsky.social · 22/01/2026

AI is transforming healthcare—but tech alone doesn’t build trust. Health systems scaling AI successfully are those clearly communicating its value to clinicians and patients. Innovation opens the door; brand determines who walks through it. Read the Modern Healthcare article here: hubs.ly/Q03_xQm90

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A Brave New @abravenew.bsky.social · 21/01/2026

Healthcare tech marketing lives at the crossroads of trust, complexity, and innovation. 🎧 In our latest podcast, Josh talks with Brianna Miller (Cohere Health) about using AI, ABM, and personalization to build trust and drive impact in long buying cycles. Listen: hubs.ly/Q03-VybB0 #Branding #ABM

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A Brave New @abravenew.bsky.social · 20/01/2026

In this podcast, Adam Taylor and Josh unpack how strong brand positioning, visual identity, and consistency can help investors realize your brand’s potential and accelerate fundraising. 🎧 NOW STREAMING: hubs.ly/Q03_xDXQ0 #HealthcareBranding #StartupBranding #HealthTechStartups #VentureBranding

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A Brave New @abravenew.bsky.social · 14/01/2026

What’s ahead for healthcare branding in 2026? Episode 97 of A Brave New Podcast dives into the themes and trends that will define the year. Tune in to hear Josh explore AI and trust, meeting patients where they are, and how focus and storytelling make brands memorable. 🎧https://hubs.ly/Q03-CpT50

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A Brave New @abravenew.bsky.social · 12/01/2026

MM+M reports the health media ecosystem heading into 2026 is more fragmented and accountable. Discovery is social-first, trust is community-led, AI reshapes search, and misinformation raises the bar. Brands must lead with clarity and trust. ➡️ hubs.ly/Q03-rkKx0 #HealthcareMarketing #HealthBranding

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A Brave New @abravenew.bsky.social · 09/01/2026

New year, new podcast! 🎙️ Episode 97 of A Brave New Podcast explores healthcare branding for 2026—moving from features to meaning, messaging to movement, and value to feeling. Josh Dougherty on AI, trust & bold storytelling. 🚀 hubs.ly/Q03ZTSCr0 #MarketingTrends2026 #HealthcarePodcast #BrandStrategy

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