iiinova — where your digital self keeps evolving

Aatir Abdul Rauf @aatirar.bsky.social · 11/12/2024

Localisation in SaaS is much more than multi-lingual support. It also happens to be the most underrated growth unlock for a product with global application.

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Aatir Abdul Rauf @aatirar.bsky.social · 06/12/2024

I don't know why it's "cool" to deny the existence of demand generation. Here are some examples to consider of demand gen in action.

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Aatir Abdul Rauf @aatirar.bsky.social · 01/12/2024

Product Marketers enter the field with enthusiasm but get rude awakening when orgs are unable to use them effectively. This results in a roller coaster of emotions and feelings:

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Aatir Abdul Rauf @aatirar.bsky.social · 30/11/2024

16 PMM tools that I'm planning to use more of in 2025. What tools are you looking into?

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Aatir Abdul Rauf @aatirar.bsky.social · 29/11/2024

Tech founders I talk to still get confused how a Product Marketer is different from a "digital marketer". I really think we need another name that suits all the PMM responsibilities. Emily Kramer suggested "audience marketing", but any other suggestions?

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Aatir Abdul Rauf @aatirar.bsky.social · 28/11/2024

How do you select a GTM motion for your product? Maja Voje, author of GTM Strategist, weighs in today's edition of "Behind Product Lines" with a handy 5-step process to get this right. Also includes a limited-time deal to get your GTM journey back on track. aatir.substack.com/p/5-steps-to...

aatir.substack.com

5 Steps to Select Your Go-to-Market Motion (by Maja Voje)

Learn how to choose the right go-to-market motion for your product + get real examples & templates to amp your GTM game.

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Aatir Abdul Rauf @aatirar.bsky.social · 27/11/2024

PMs and PMMs need a new way of working. I used to find my PMM team stranded and short of time when PMs dumped a new feature on them a week before release. PMs & PMMs should collaborate throughout the dev cycle to co-create better launches.

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Aatir Abdul Rauf @aatirar.bsky.social · 26/11/2024

Our community, Product Soch, recently hosted a fireside chat in Karachi on "Aligning Product Market Fit with Org Growth" with some top SaaS founders. The venue setup at NASTP was stunning. Loved this layout.

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Aatir Abdul Rauf @aatirar.bsky.social · 24/11/2024

If I were starting out with product marketing today, here are nine books I'd consider reading to get a head start. What books or resources would you recommend?

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Aatir Abdul Rauf @aatirar.bsky.social · 21/11/2024

Every marketing strategy camp happening in the next 40 days needs to have some plan around these in 2025: - Founder brand - LLMs / SearchGPT - Reddit - Linkedin Video - High contrast positioning - Content partnerships - Brand activations

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