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See why Britons think inheritance tax is unfair, in their own words, at the link below yougov.com/en-gb/articl...

61% of Britons think inheritance tax is unfair - but why is that? Here are the top reasons they gave... Has already been taxed: 42% of those who consider it unfair Should be able to leave it all: 17% Punishes being responsible: 11% Threshold too low: 10% yougov.com/en-gb/articl...

What % of 2024 voters say they would vote to rejoin the EU? Labour: 79% Green: 74% Lib Dem: 73% Con: 28% Reform: 9% yougov.com/en-gb/articl...

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If an election were held tomorrow for Britain to rejoin the EU, how would you vote? Rejoin: 52% Remain outside: 27% Don't know: 15% Would not vote: 7% 22% of Leave voters would now vote to rejoin yougov.com/en-gb/articl...

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YouGov @yougov.co.uk · 07/10/2026

If the government negotiated a deal to rejoin the EU, 64% of Britons say there should be a referendum before deciding whether to do so (including 54% of those who would vote to rejoin)- only 23% think the government should be able to make the decision without a referendum yougov.com/en-gb/articl...

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As Kemi Badenoch announces a future Conservative government would significantly reduce the number of people eligible to pay inheritance tax, what would the public prefer to happen to the tax? Abolished altogether: 36% Reduced: 16% Remain as it is: 13% Increased: 9% yougov.com/en-gb/daily-...

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YouGov @yougov.co.uk · 07/10/2026

Although the Conservative conference has featured speculation the party could win the next election, just 10% of Britons currently see Kemi Badenoch as the most likely victor of the next general election Andy Burnham: 37% Nigel Farage: 13% Kemi Badenoch: 10% Someone else: 9%

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YouGov @yougov.co.uk · 07/10/2026

Britons tend to see the Tories as being more similar to Reform than the Lib Dems, after Richard Tice responded to Kemi Badenoch ruling out a coalition with Reform by saying they didn't want to work with "soggy Lib Dems" More similar to Ref: 43% Equally similar to both: 15% More similar to LDs: 9%

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Which country poses the biggest threat to the UK today? Russia: 46% USA: 12% Iran: 11% Israel: 5% China: 4% North Korea: 1% Some other country: 1% No countries pose a threat: 5% yougov.com/en-gb/daily-...

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Britons tend to believe that businesses are better at driving economic growth than governments, a principle that Kemi Badenoch says will be central to any future Conservative government Businesses are better: 38% Both are equally good: 18% Governments are better: 8% yougov.com/en-gb/daily-...

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Britons tend to believe the Conservatives haven't particularly changed under Kemi Badenoch's leadership to date, as she tells the Tory party conference that they need to be different from the party they were two years ago A great deal: 7% A fair amount: 23% Not very much: 33% Not at all: 13%

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It's not uniformly the case that areas with high levels of tourism are supportive of a 'tourist tax' Although most in Edinburgh (67%) or Cornwall (61%) are in favour of a local levy on hotel and short-term let stays, majorities in Norfolk (59%), Somerset (55%) and Devon (52%) are against such a tax

While Britons tend to oppose a 'tourist tax' by 51% to 37%, some tourism hotspots such as Edinburgh and Cornwall support the idea Areas that tend to support a tourist tax Edinburgh: 67% support Cornwall: 61% Fife: 57% South East Scotland: 52% Central Scotland: 51% Cumbria: 51% Glasgow: 48%

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YouGov most important issues tracker, 3-5 October 2026 Economy: 51% (no change from 26-28 Sep) Immigration: 50% (-2) Defence: 28% (-1) Health: 26% (+1) Welfare: 21% (=) Environment: 19% (+1) Housing: 18% (+2) Crime: 17% (-1) Tax: 13% (=) Brexit: 12% (-1) yougov.com/en-gb/tracke...

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Our latest Westminster voting intention (4-5 October 2026) is the first to show a statistically significant lead for any party in three months, with Labour's 27% share the highest recorded for the party by YouGov since January 2025 yougov.com/en-gb/articl...

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YouGov @yougov.co.uk · 05/10/2026

Our latest Westminster voting intention poll (4-5 October 2026) shows a five point lead for Labour Labour: 27% (+3 from 27-28 Sep) Reform UK: 22% (-3) Conservatives: 20% (+1) Lib Dems: 11% (-1) Greens: 11% (=) Restore Britain: 3% (=) SNP: 3% (+1) Plaid Cymru: 1% (=) yougov.com/en-gb/articl...

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Do you use a to-do list to organise tasks that you need to complete? Always: 18% Usually: 23% Sometimes: 30% Rarely: 16% Never: 11% yougov.com/en-gb/daily-...

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YouGov @yougov.co.uk · 05/10/2026

Britons are now more likely to feel the Conservatives are providing the most effective opposition to the Labour government, having previously been more likely to give the title to Reform UK Conservatives: 27% (+8 from July 2025) Reform UK: 22% (-8) Greens: 9% (+4) Lib Dems: 6% (-4)

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YouGov @yougov.co.uk · 05/10/2026

Britons tend to oppose Kemi Badenoch's proposals to extend free childcare for working parents in England to families where one parent earns more than £100,000 Support: 38% Oppose: 45% yougov.com/en-gb/daily-...

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Reposted by YouGov

YouGov @yougov.co.uk · 04/10/2026

Kemi Badenoch has said that Edinburgh is the UK's 'second city' - a view shared by only 12% of Britons Instead the public split between 34% Manchester vs 30% Birmingham, with answers depending heavily on where people live yougov.com/en-gb/articl...

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YouGov @yougov.co.uk · 04/10/2026

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Zack Polanski has called for a 3-year brake on private rent increases, restricted to the lowest of inflation, wage growth, or 2% - a move that 65% of Britons support yougov.com/en-gb/daily-...

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Is it acceptable to bring an iced coffee to a job interview? The question has sparked much debate, and it splits the generations All Britons: 30% acceptable / 61% unacceptable 18-24yr olds: 53% / 30% 25-49yr olds: 44% / 47% 50-64yr olds: 19% / 75% 65+yr olds: 8% / 89% yougov.com/en-gb/daily-...

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How likely do you think it is that the UK will rejoin the EU within the next 10 years? Very/fairly likely: 44% Very/fairly unlikely: 37% Net expected likelihood by 2024 vote Lab: +33 Lib Dem: +20 Green: +9 Con: -17 Reform: -24 yougov.com/en-gb/daily-...

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How popular are European leaders in their own countries? (10-21 Sep 2026) 🇬🇧 Burnham +6 net favourability (+1 from Aug) 🇩🇰 Frederiksen -6 (-2) 🇮🇹 Meloni -22 (-4) 🇪🇸 Sánchez -35 (-2) 🇫🇷 Macron -60 (-6) 🇩🇪 Merz -73 (-7) yougov.com/en-gb/articl...

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How popular is Donald Trump in Western Europe? (10-21 Sep 2026) 🇩🇰 -91 net favourability (-1 from Aug) 🇩🇪 -78 (-2) 🇮🇹 -76 (+3) 🇬🇧 -75 (-5) 🇪🇸 -74 (+1) 🇫🇷 -67 (-2) yougov.com/en-gb/articl...

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Just 20% of Britons believe the Tories are ready for a return to government, which although up since last autumn, is still a level more similar to Labour prior to the 2019 election (22%) than the 2024 election (38%) Ready for government: 20% (+9 from Sep 2025) Not ready for government: 59% (-10)

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How has the Tory Party's image changed since Badenoch became leader? Moderate: 44% (+9 from Oct 2024) Have clear purpose: 27% (+7) Tolerant: 23% (+1) Competent: 23% (+6) Trying to do right thing: 21% (+1) In touch: 17% (+5) Trustworthy: 16% (+2) Care about ordinary people: 16% (=) Strong: 15% (+5)

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Britons tend to see the Conservatives as moderate, but also out of touch, untrustworthy and not for ordinary people Moderate: +27 net score Tolerant: -17 Have clear purpose: -18 Competent: -24 Strong: -29 In touch: -36 Trying to do right thing: -37 Trustworthy: -38 Care about ordinary people: -43

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Kemi Badenoch's personal ratings have improved over the last year, though Britons still tend to see her unfavourably Favourable: 32% (+13 from Sep 2025) Unfavourable: 47% (-7) PM in waiting: 26% (+17) Not a PM in waiting: 50% (-14) Doing well as leader: 36% (+20) Doing badly as leader: 35% (-19)

How do Conservative voters describe Kemi Badenoch in three words? Intelligent: 18% Strong: 12% Woman: 8% Conservative (leader): 8% Articulate: 7% Honest: 7% Determined: 6% Sensible: 6% Likeable: 5% Confident: 5% yougov.com/en-gb/articl...

Ahead of the Conservatives' party conference, we asked Britons to describe Kemi Badenoch in three words 40% use at least one negative term, with "useless", "nasty" and "rude" among the more common 31% use at least one positive term, with "strong" and "intelligent" the most common

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How do Britons feel about the vacuum sealed minced meat packaging that has been introduced in recent years Hate it: 13% Dislike it: 14% Neither: 38% Like it: 15% Love it: 6% yougov.com/en-gb/daily-...

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With the govt saying it wants to guarantee 2 weeks' work experience for every young person in England, our poll finds 78% of Britons think a fortnight of work experience should be mandatory for all 14-16yr olds yougov.com/en-gb/daily-...

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58% of Britons say they did work experience while at school, including 44% who say they found it useful While 40% say they did not do work experience, this falls to 16% among 25-49yr olds - however, not doing work experience is more common again among 18-24yr olds (38%) yougov.com/en-gb/daily-...

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