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Ette Media @ettemedia.bsky.social · 09/10/2026

The Daily Mail used an image of ex-IDF soldier and right wing agitator Avi Yemini as an example of pro-Palestine protesters “clashing” with cops. Righto. It’s been more than 36 hours since this article went live and despite a campaign for a correction by News Cord, the image is still up.

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Ette Media @ettemedia.bsky.social · 07/10/2026

ICYMI: We analysed 42 interviews by ABC's 7.30 and found that guests from countries allied with Australia received different treatment than guests who weren't. Plus, deference was reserved for officials from Ukraine & Israel - even if their answers contradicted evidence.

ettemedia.com

War of words: How ABC 7.30’s interview approach differs widely by conflict

An exclusive data analysis of interviews conducted on ABC’s 7.30 — and what they tell us about the broadcaster's bias.

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Ette Media @ettemedia.bsky.social · 06/10/2026

Well fuck aye. New episode of We Used To Be Journos out now. You can watch it in full on Apple and YouTube or listen wherever you get your podcasts.

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Ette Media @ettemedia.bsky.social · 01/10/2026

Ette Media, in partnership with mathematician and data analyst Dr Richard Bean, reviewed and analysed 42 interviews from ABC's 7.30 programme between mid-2022, when Sarah Ferguson began her stint as host, until the end of August 2026. We've made this article free to access. Read the deep dive below:

ettemedia.com

War of words: How ABC 7.30’s interview approach differs widely by conflict

An exclusive data analysis of interviews conducted on ABC’s 7.30 — and what they tell us about the broadcaster's bias.

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Ette Media @ettemedia.bsky.social · 01/10/2026

Hmmmm hard to know who News24 blames for the latest rate hike. Shout out to Leo-ette for their ettecellent Youtube thumbnail spotting.

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Ette Media @ettemedia.bsky.social · 29/09/2026

Our data dive highlights how the public broadcaster can — at times — echo the Australian government’s views and international relationships, despite evidence and the expectations of international law. This was particularly prevalent with one country: Israel. Listen to the full episode below.

podcasts.apple.com

EXCLUSIVE: ABC 7.30’s interview bias unpacked

Podcast Episode · We Used to be Journos · 29 September · 1hr 24min · Video

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Ette Media @ettemedia.bsky.social · 29/09/2026

We watched 42 7.30 interviews and one of the things we noticed was the language used to describe certain atrocities. The strongest and most graphic language was exclusively reserved for describing the killing of Israelis, a pattern we see in newsrooms around the world.

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ABC 7.30’s language for Israelis vs Palestinians

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 29/09/2026

In this special episode, we take a deep dive into 42 interviews on ABC’s 7.30 programme — all with international guests from ‘conflict’ zones. Tomorrow we can finally share our findings with you… stay tuned.

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A sneak peek at our deep dive into ABC’s 7.30

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 28/09/2026

We’re now at the point of dystopia where press reporting on the White House is considered a privilege despite being protected in the US constitution.

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Ette Media @ettemedia.bsky.social · 28/09/2026

Meta restored the ad about the Virginia Woolf play after the theatre posted a statement online. However, it rejected distributor Bleeker Street’s appeal regarding the trailer for ‘Musk’.

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Ette Media @ettemedia.bsky.social · 23/09/2026

Quarterly Essay, an award-winning Australian journal published by Schwartz Media, claims to present “the widest range of political, intellectual and cultural opinion”. But when Ette Media analysed who — and what — the journal publishes, the data reveals a far narrower picture. Read below 👇

ettemedia.com

Quarterly Essay calls itself Australia's leading journal of politics and culture. Whose politics? Whose culture?

Quarterly Essay published its 100th edition late last year. Who is chosen to write for it - and what they write about - is revealing.

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Ette Media @ettemedia.bsky.social · 22/09/2026

In this episode Antoinette takes a close look at the politics and culture journal Quarterly Essay. Plus, we discuss Australia's complicity in the years-long “civil war” in Sudan, and the high school reporters taking their principals to court cover freedom of speech. Listen below:

podcasts.apple.com

Who writes a Quarterly Essay? Australia’s complicity in Sudan war + high school reporters sue principal

Podcast Episode · We Used to be Journos · 22 September · 54min · Video

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Ette Media @ettemedia.bsky.social · 22/09/2026

The Quarterly Essay is a much-admired politics and culture journal that purports to showcase the "widest range of political, intellectual and cultural opinions" but upon some further inspection (and a colour-coded spreadsheet) maybe the range isn’t the widest it could be? New episode out now.

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Who gets to write a Quarterly Essay?

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Ette Media @ettemedia.bsky.social · 21/09/2026

If only the Australian media had a blueprint for what could happen if the banning of journalists is normalised...

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Ette Media @ettemedia.bsky.social · 17/09/2026

In the US, the Trump administration has expressed support for OpenAI to be able to bypass copyright and train on protected material. It’s yet to be seen if Anthony Albanese will follow suit.

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Ette Media @ettemedia.bsky.social · 16/09/2026

Millions of Australians who switch on Samsung or LG smart TVs are susceptible to being fed populist right-wing news without choosing to watch it, in what experts believe is an opaque commercial deal between the Korean technology giants and Murdoch's media empire that pushes News24 content.

ettemedia.com

‘Pay-for-play’: The hidden deals putting News24/Sky News first on your smart TV

Experts believe opaque commercial deals between the Korean tech giants and Murdoch's media empire could be pushing News24 content into households that would never choose to watch the channel.

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Ette Media @ettemedia.bsky.social · 15/09/2026

Jan and Antoinette chat through the Federal Government’s attempt to regulate social media algorithms. Plus, Macklemore accuses Ed Sheeran of being ‘apolitical’... except that he’s not. Also, Albanese claps back at Pauline Hanson’s comments about his mother, but Jan’s not buying the moving coverage.

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Ed Sheeran v Macklemore, the AI headline apocalypse + we spy on Samsung and LG

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 15/09/2026

Ed Sheeran is apparently "apolitical" and released a statement saying "I do not use my professional platform for politics" except… New episode of We Used To Be Journos is out now. You can watch it in full on Apple or YouTube or listen wherever you get your podcasts.

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Macklemore and Ed Sheeran

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 10/09/2026

Pauline Hanson has turned attacks on journalists into a reliable political weapon, creating headlines while casting the media as the enemy. But as One Nation keeps picking fights, Australian journalists need to ask: what it will take to show solidarity with their peers under attack?

ettemedia.com

How journalists can stop letting Pauline Hanson write the news agenda

Where is the journalist solidarity in defence of our craft that is under attack?

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Ette Media @ettemedia.bsky.social · 09/09/2026

So, the national director of One Nation defended booting ABC journalists from yet another press conference by invoking DV parallels. For the record: *no one* "deserves" a slap. Also, probs not the right approach during a domestic violence epidemic.

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Ette Media @ettemedia.bsky.social · 09/09/2026

Despite even the UK's own complicit government announcing its strongest measure and condemnation against unlawful Israeli violence, we don't expect the BBC to stop giving Israeli denials priority treatment and placement.

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Ette Media @ettemedia.bsky.social · 08/09/2026

You remember the 1.5 degree global warming limit agreed to in the 2015 Paris Agreement? Yeah well we’ve overshot it! The planet will warm by more than 1.5 degrees by 2030. That’s according to a landmark United Nations report released last week, yet for a lot of the media it’s business as usual.

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Reporting on Sydney’s warm weather

You remember the 1.5 degree global warming limit agreed to in the 2015 Paris Agreement? Yeah well we’ve overshot it! Looks like the planet will warm by more than 1.5 degrees by 2030. That’s according…

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Ette Media @ettemedia.bsky.social · 04/09/2026

“If journalism wants to remain relevant when a teenager can ask an AI chatbot what happened anywhere in the world and receive an answer in seconds, it needs to offer something better than speed,” writes award-winning journalist Laura Banks.

ettemedia.com

When everything is breaking, nothing is important

For years, the media responded to social media by becoming faster, more urgent and more constant, but AI now makes speed almost meaningless.

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Ette Media @ettemedia.bsky.social · 01/09/2026

This week Jan Fran and Antoinette unpack the true crime spectacle surrounding American mother Lindsay Clancy, Israel's war on journalists, a Guardian investigation into Israel gaming AI chatbots with fake think tank reports, and a story about private school uniforms. Watch the episode below:

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Lindsay Clancy v "true crime press" | Israeli settlers attack US journalists |Terrible boxer tribute

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 01/09/2026

US mother Lindsay Clancy is on trial for strangling her three children but her lawyers argue she can not be held criminally responsible because she was suffering from post-partum psychosis when she carried out the killings. That hasn’t stopped TikTokers speculating over who the real killer is.

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TikTokers speculate about Lindsay Clancy

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 28/08/2026

Image selection is an editorial choice and can influence opinion and discourse.

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Ette Media @ettemedia.bsky.social · 27/08/2026

The news cycle is full of harrowing stories of violence against women. It’s easy to view these stories as isolated events, but stacking up news reports from the last two and a half weeks paints a broader and shocking picture.

ettemedia.com

15 reports of alleged cases of violence, rape and murder against girls and women in just 15 days

A timeline of recent headlines involving allegations of violence against women and girls.

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Ette Media @ettemedia.bsky.social · 25/08/2026

This opinion piece was written about the allegations of sexual assault against a 14-year-old girl levelled at three male students from Scot’s College in Sydney’s east. It was written by Louise Clegg (AKA Mrs Angus Taylor), published in SMH and, let’s just say, it was not our favourite.

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Zero stars to this opinion piece about the alleged Scot’s college sexual assault

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 24/08/2026

We’ve stumbled across TikToker Ari who is doing some strong research with their series How Long Till Israel. Any millennials remember these? Listen to We Used To Be Journos wherever you get your podcasts or watch in full on YouTube. www.youtube.com/shorts/I0Y43...

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Israel in millennial pop culture

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 19/08/2026

Ette Media is growing! We’re so excited to announce that Anushri Sood has joined the team as our new Senior Journalist. 🫶🏽💚

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Ette Media @ettemedia.bsky.social · 19/08/2026

Is that a no, then? Sydney Swans CEO Matthew Pavlich said on Monday that Swans players had “found themselves” at the centre of an “alleged incident”... which turned out to be a sexual assault investigation. Meanwhile, Pavlich's passive language continues: the alleged crime is still an "incident".

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Ette Media @ettemedia.bsky.social · 18/08/2026

This week we explain why the death of Cambridge’s youngest Black professor Jason Arday was not, in fact, a “plagiarism row” but something far greater and more pernicious, Politico's questionable claims of neutrality, and soft Israeli propaganda in '90s TV shows. www.youtube.com/watch?v=k1Fb...

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UK media hounds Black professor | Is Politico really 'neutral'? | Anti-Hanson student protest

50:08 Jan and Antoinette explain why the death of Cambridge’s youngest Black professor Jason Arday was not, in fact, a “plagiarism row” but something far greater and more pernicious that the British…

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Ette Media @ettemedia.bsky.social · 18/08/2026

The British media is reporting that the late Cambridge University professor, Jason Arday, was at the center of a plagiarism scandal but the fact is he was at the centre of something far bigger and more toxic that the media had a hand in. www.youtube.com/shorts/xsSMr...

youtube.com

UK media hounds black professor

The British media is reporting that the late Cambridge University professor, Jason Arday, was at the center of a plagiarism scandal but the fact is he was at the centre of something far bigger and…

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Ette Media @ettemedia.bsky.social · 17/08/2026

“Incident” was the wording used in the Sydney Swan’s press release. Media should know better than to adopt euphemistic language from corporations — particularly when it comes to allegations of serious crimes.

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Ette Media @ettemedia.bsky.social · 14/08/2026

Yes, when we see people exercising their democratic right to protest, we immediately think "North Korea" too.

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Ette Media @ettemedia.bsky.social · 13/08/2026

The sports stars, both former drug addicts and convicted criminals, are now on a press tour spruiking a program described as “repaying the debt” to society. Ette can reveal the organisation is charging more than $10K for a half-day session. A detail every media outlet left out. tinyurl.com/22zzvy2t

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Disgraced sports stars Ben Cousins and Scott Miller are on a media tour, pledging to ‘pay back’ society. One question the media isn't asking: who is paying them?

Ette Media can reveal the organisation they’re collaborating with is charging more than $10,000 for a half-day session – a detail all media outlets left out.

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Ette Media @ettemedia.bsky.social · 13/08/2026

For all the folks who listen to We Used to be Journos… a lil treat with the c-word in the wild, courtesy of Liberal Senator Andrew Bragg at the National Press Club.

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Ette Media @ettemedia.bsky.social · 12/08/2026

We expected at least one story or opinion piece, c’mon. P.S He’s the only person jailed over war crimes in Afghanistan, and the Attorney General can grant him parole.

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Ette Media @ettemedia.bsky.social · 11/08/2026

We examine an alleged case of left-wing terrorism and unpack the dangers of both-siding an issue when evidence on right-wing terrorism is far greater. Plus, the gambling industry's media mates take a swing at former NRL player Luke Bateman after his bombshell Senate testimony. youtu.be/czRzmBxdrAE

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What is left-wing terrorism? | NRL's Luke Bateman's gambling testimony fallout | A 'hit piece' fail

We examine the alleged case of left-wing terrorism announced by Australian authorities: a crime that has no suspects in custody or charges laid. We also unpack the dangers of both-sidesing an issue…

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Ette Media @ettemedia.bsky.social · 05/08/2026

While a judge rejected the trillionaire's bid to block the new ban from taking effect, it's not over yet. The matter will be before the courts again later this month.

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Ette Media @ettemedia.bsky.social · 04/08/2026

In this episode, we unpack how the major global mainstream media outlets spurred on the far-right and obscured the real story behind the 50,000 Moroccans who entered Spanish territory… even though there were obvious red flags from the beginning. youtu.be/2_kTrxFSCOw

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Morocco ‘migrant crisis’ debunked + boycott Daily Telegraph launch

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Ette Media @ettemedia.bsky.social · 30/07/2026

Also, jail for whoever wrote the original caption.

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Ette Media @ettemedia.bsky.social · 28/07/2026

Pauline Hanson has now been found racist by the courts twice. Will the establishment media finally frame her, and her victim Senator Mehreen Faruqi, accordingly? Plus: what Substack's new partnership with AI detector Pangram means for creators and audiences. youtu.be/Tv_iKva2K5E?...

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Hanson’s racism court loss (again) | West Bank settler violence + Substack takes on A.I slop

Pauline Hanson has now been found racist by the courts twice. Will the establishment media finally frame her, and her victim Senator Mehreen Faruqi, accordingly? Plus: what Substack's new…

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Ette Media @ettemedia.bsky.social · 22/07/2026

Nine is expected to axe 30 media jobs this week, and Network 10 will axe up to four, in the latest round of redundancies to hit the media sector in recent weeks.

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Ette Media @ettemedia.bsky.social · 22/07/2026

In this episode Jan Fran and Antoinette shine a spotlight on Seven’s exclusive interview with Pauline Hanson and how media has revived her career. They also reveal what was inside the complaint email Gina Rinehart sent them, and note the anti-Argentina online hate-fest around the FIFA World Cup.

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Gina Rinehart sent us an email | 7’s Hanson ‘exclusive’ | Argentina loses more than World Cup

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 16/07/2026

Aussie battler and noted “outsider” Pauline Hanson has been spotted lounging at a luxury resort in Sicily with Australia’s richest woman, Gina Rinehart… leaving us (and the media) very confused.

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Ette Media @ettemedia.bsky.social · 14/07/2026

We’re dedicating a whole episode to breaking down what was — and wasn't — said at the Royal Commission into Antisemitism and Social Cohesion’s media block. We tune in to hear SBS and ABC face accusations of anti-Israel coverage and Jillian Segal's proposal for a new body to oversee coverage.

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Antisemitism Royal Commission testimonies about ABC and SBS unpacked

YouTube video by Ette Media

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Ette Media @ettemedia.bsky.social · 14/07/2026

Jillian Segal, the Australian antisemitism envoy, has criticised the ABC’s reporting on Israel. During the hearings at the Royal Commission into Antisemitism, Segal argued the public broadcaster doesn’t produce enough positive stories on Israel and could report more on its start-up culture.

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Jillian Segal says the ABC doesn’t publish enough positive stories on Israel

YouTube video by Ette Media

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