iiinova — where your digital self keeps evolving

Doc Norton @docondev.bsky.social · 25/12/2025

Waiting to deliver means waiting to learn. And the longer you wait, the bigger the risk. #SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften buff.ly/jbxYO0Y

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Doc Norton @docondev.bsky.social · 20/10/2025

Most teams focus on “how much work is left.” But the real insight is in how work moves through the system. That’s where Cumulative Flow Diagrams shine. buff.ly/3XlK7HQ #MakeTheWorkVisible buff.ly/3D8RdZa

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Doc Norton @docondev.bsky.social · 19/08/2025

If you don’t know who you’re building for, you don’t really know what you’re building. Start with the humans, not the code. #KnowTheProblemYouAreSolving #SoftwareDevelopment buff.ly/45r9N6G

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Doc Norton @docondev.bsky.social · 15/08/2025

Velocity should measure customer impact, not how busy the team looks. If no value is delivered, velocity is zero. buff.ly/oLeYLL9

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Doc Norton @docondev.bsky.social · 14/08/2025

The longer you wait to deliver, the more risk you accumulate. Small, frequent releases reduce uncertainty. #SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften buff.ly/8nJYhye

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Doc Norton @docondev.bsky.social · 01/06/2025

Every delay in delivery increases the risk of wasted work, missed feedback, and shifting priorities. Ship small. Ship often. #SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften buff.ly/Mv25Vwc

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Doc Norton @docondev.bsky.social · 31/05/2025

Software doesn’t exist in isolation. It exists to solve a problem for someone, somewhere. Know who they are. Understand what they need. Build with that in mind. #KnowTheProblemYouAreSolving #SoftwareDevelopment buff.ly/djxiGrh

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Doc Norton @docondev.bsky.social · 29/05/2025

If a story no longer needs to be delivered, that’s not failure—that’s learning. Great teams adapt instead of just executing a plan. #KnowTheProblemYouAreSolving #SoftwareDevelopment buff.ly/iQg9fZ0

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Doc Norton @docondev.bsky.social · 20/05/2025

40% off of awesome books? Don't mind if I do... Use code 2025PERSPECTIVES to get an amazing discount on Escape Velocity and other fine books from the folks at Pragmatic Press. buff.ly/M4yMFbc

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Doc Norton @docondev.bsky.social · 17/05/2025

Escape Velocity and other fantastic books are on sale RIGHT NOW at 40% off. Use code 2025PERSPECTIVES buff.ly/M4yMFbc

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Doc Norton @docondev.bsky.social · 27/04/2025

A disconnected team can’t navigate complexity. If you want high performance, invest in connection first. #Connection #WorkTogether buff.ly/SS6EXeL

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Doc Norton @docondev.bsky.social · 19/04/2025

Deferring delivery doesn’t make work safer. It just makes failures bigger and harder to fix. Frequent releases = lower risk. #SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften buff.ly/flbUuli

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Doc Norton @docondev.bsky.social · 07/03/2025

Certainty is a trap. Even when you know what to build, taking small steps ensures you’re still solving the right problem in the right way. buff.ly/sk1BL11 #CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment

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Doc Norton @docondev.bsky.social · 06/03/2025

Frequent releases aren’t just about speed—they improve stability, quality, and customer satisfaction. DORA’s research shows high-performing teams release more often and deliver better results. buff.ly/4ifAZMK #ReleaseRidiculouslyOften buff.ly/4knX8uq

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Doc Norton @docondev.bsky.social · 28/02/2025

When failure is acceptable, success is more likely. #ExperimentationMindset

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Doc Norton @docondev.bsky.social · 27/12/2024

If you believe it is impossible, you probably won’t achieve it.

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Doc Norton @docondev.bsky.social · 16/12/2024

An erratic velocity indicates a possible problem. And your problem is not an erratic velocity. buff.ly/3CX9qIF #velocity #agile

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Doc Norton @docondev.bsky.social · 07/12/2024

Work visibility is not about micromanagement; it's about creating clarity and empowering teams to make informed decisions. Enable autonomy through transparency. buff.ly/4fZYo3J #MakeYourWorkVisible

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Doc Norton @docondev.bsky.social · 06/12/2024

Understanding the problem domain enables us to prioritize features effectively, ensuring that the software meets the most critical needs of its users. buff.ly/4fD62RM #KnowTheProblemYouAreSolving #CreateSimpleThingsInSmallSteps

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Doc Norton @docondev.bsky.social · 26/11/2024

Good composition means thinking about how each part of the system interacts with the others. buff.ly/49dR1DB #SoftwareDevelopment #BeMeticulousAboutComposition

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Doc Norton @docondev.bsky.social · 09/11/2024

It is much harder to learn TDD alone than with a pair or while teaming. The individual learning is accelerated by group work. buff.ly/48twZ7R #SoftwareDevelopment #WorkTogether #excellence #ValidateBeforeDuringAndAfter

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