Reposted by 840
What could £10 do to promote a gig ten years ago—and what does it take now? Ahead of @840series.bsky.social's Saturday concert with the NLCC, I spoke to Alex Nikiporenko about 840's history and how the promotion game has changed.
maratology.substack.com/p/the-return...
maratology.substack.com
The Return of 840: A Conversation with Alex Nikiporenko
In the early 2010s, the coolest thing a music graduate with an interest in all things experimental could do was to set up a small, independent concert series.