That's easy advice and a fine goal. Except... if you look at the last hundred years, we haven't seen many useful advances in mousetraps, despite the number of people who have tried. It feels like an infinite market, so it attracts a lot of entrants. You probably won't come up with a better mousetrap. But you might find the empathy and focus to find a small group of people with a more specific problem and solve it for them in a way that earns you trust, traction and word of mouth. That's enough.

Perhaps you're really good at the job. Hard charging. Focused on every interaction and staying in control. It's easy to justify the hard work because you refuse to settle. It turns out that your community is here and ready to contribute. When you give others the resources, trust and commitment to do the work, the work gets done. Sometimes, it even gets done better than you could have done it (if you had had the time and focus, which you don't).

Peter Jukes looks at the mounting evidence that Elon Musk is using his social media platform as a vector to attack Ukraine and support Putin’s murderous invasion

YouTube video by georgemichaelVEVO

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