The true master of the game is Peter Thiel, who secretly bankrolled a lawsuit against Gawker in order to destroy the news outlet in retaliation for outing him as gay (Thiel cofounded Palantir, one of the world's most prolific, shameless surveillance companies):
www.wired.com/story/ryan-h...
wired.com
How Peter Thiel and Hulk Hogan broke Gawker: UpVote 24
When Gawker outed billionaire investor Peter Thiel, he decided to drive it secretly out of business. How? With Hulk Hogan and a sex tape. Ryan Holiday tells the incredible story – and explains why thi...