It leads to an enshittification economy, where firms "grow" by making their products worse, as when Google adds five more ads to every Youtube video and makes search worse so you'll have to keep refining your queries, loading fresh ads every time:
pluralistic.net/2024/04/24/n...
pluralistic.net
Pluralistic: The specific process by which Google enshittified its search (24 Apr 2024) – Pluralistic: Daily links from Cory Doctorow
