By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 05/09/2026When this all started, there were *lots* of companies in all three roles. Publishers and advertisers had their choice of SSPs, DSPs and exchanges, and all three types of middleman competed to offer the best deals to advertisers and publishers. 190
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 05/09/2026Then, Google and Facebook started buying up the leading DSPs, SSPs and exchanges. They used contracts and technical countermeasures to force anyone who used any part of their "stack" to use them for *all* parts of the transaction. 180
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 05/09/2026The CEOs of Google and Facebook personally colluded to rig the market, dividing it up between them so that publishers would get less, advertisers would pay more, and Googbook would pocket the difference. The codename for this conspiracy was "Jedi Blue": en.wikipedia.org/wiki/Jedi_Blueen.wikipedia.orgJedi Blue - Wikipedia 1152
