This lets auctions run so quickly that they can be used as the basis for ordering a search results page.
That's how it's *supposed* to work, anyway. The FTC and 22 states just filed a suit against Amazon because Amazon was *cheating on its own SBSPA process*:
www.ftc.gov/news-events/...
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ftc.gov
FTC, States Sue Amazon Over Secret Ad Surcharge Scheme
Today, 22 states joined the Federal Trade Commission in filing suit against Amazon, alleging that the company engaged in deceptive and unfair practices that secretly inflated prices in its online s