If Youtube doubles the number of ads they expect you to watch - "charging" a higher attentional "price" - an ad-blocking competitor can bargain back on your behalf, allowing you to counteroffer with "how about if I just don't watch *any* ads?"
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eff.org
Adblocking: How About Nah?
For more than a decade, consumer rights groups (including EFF) worked with technologists and companies to try to standardize Do Not Track, a flag that browsers could send to online companies signaling...
