iiinova — where your digital self keeps evolving

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 08/08/2026

But these numbers swelled as Big Tech companies saturated their markets and switched from growing by making products people like, to locking in their users and then extracting more value from their technological prisoners: pluralistic.net/2024/04/24/n... 5/

pluralistic.net

Pluralistic: The specific process by which Google enshittified its search (24 Apr 2024) – Pluralistic: Daily links from Cory Doctorow

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 08/08/2026

It was the era when (in the words of Facebook's Jeff Hammerbacher) "The best minds of my generation are thinking about how to make people click ads": quoteinvestigator.com/2017/06/12/c... 6/

quoteinvestigator.com

Quote Origin: The Best Minds of My Generation Are Thinking About How To Make People Click Ads – Quote Investigator®

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 08/08/2026

For organizations like the Electronic Frontier Foundation, the growing cohort of hackers who wanted to hack for good was great news. 7/

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