They should understand profits are only good when you're a scrappy challenger, but once you've conquered the market, every capitalist seeks out feudal lordhood, converting profits to rents, insulating themselves from an exhausting life of constant competition:
pluralistic.net/2023/09/28/c...
19/
pluralistic.net
Pluralistic: Yanis Varoufakis’s “Technofeudalism: What Killed Capitalism?” (28 Sep 2023) – Pluralistic: Daily links from Cory Doctorow