iiinova — where your digital self keeps evolving

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 16/07/2026

If you doubt it, consider this internal email sent by an Apple executive insisting that the company is wasting money by making iPhones that are too good, and counseling a corporate strategy of deliberate shittiness: www.justice.gov/d9/2024-06/4... 13/

justice.gov

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 16/07/2026

> In looking at it with hindsight, I think going forward we need to set a stake in the ground for what features we think are 'good enough' for the consumer. I would argue we're already doing *more* than what would have been good enough. 14/

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 16/07/2026

> But we find it very hard to regress our product features YOY [year over year]. Existing features would have been good enough today if we hadn't introduced [them] already, and anything new and especially expensive needs to be rigorously challenged before it's allowed into the consumer phone. 15/

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