This works so well (for Uber) that Uber has launched a side hustle selling algorithmic pricing and algorithmic wage discrimination systems to companies in other sectors, so expect this arrangement to infect ever-wider swathes of the economy:
investor.uber.com/news-events/...
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investor.uber.com
Uber Expands AI Data Platform to Power Next-Gen Enterprise and AI Lab Needs
Uber Technologies, Inc. (NYSE: UBER) today announced a major expansion of its AI data services business, Uber AI Solutions , making its technology platform available to support AI labs and enterprises...