iiinova — where your digital self keeps evolving

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

After all, if you need to search two or three times to get the answers to your questions, that means the company can show you two or three times as many ads: pluralistic.net/2024/04/24/n... 15/

pluralistic.net

Pluralistic: The specific process by which Google enshittified its search (24 Apr 2024) – Pluralistic: Daily links from Cory Doctorow

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

Where once Google measured its success by how quickly it could send you away from its site and out into the open internet, today's Google is a sticky-trap full of ways to keep you inside its walled garden. 16/

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026

A decade ago, tech had 3 major approaches: I. Google's: let you do anything you want, but spy on you while you do it; II. Apple's: strictly control what you can do, but leave you alone to do it in private; and III. Facebook's: control everything you do, spy on you from asshole to appetite. 17/

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Jarek Kopeć @jarekko.eurosky.social · 30/06/2026

For the past ~year I have been using Google very sparsely. There are good alternatives which operate under a different business models: DuckDuckGo, Kagi, Qwant, Ecosia. There is no need to stick with Google. Every browser, as forced by the regulation, does allow switching default search engine.

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