I think they're perfectly aware that they are convincing more people to read *Careless People* (you should read it, it's genuinely excellent):
us.macmillan.com/books/978125...
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us.macmillan.com
Careless People
#1 New York Times BestsellerA NEW YORK TIMES NOTABLE BOOK. NAMED A BEST BOOK OF THE YEAR BY TIME, THE NEW YORKER, NPR, AP, THE ECONOMIST, SLATE, THE GLOBE AN...