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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 01/06/2026

It wasn't until I read about the Bund in Naomi Klein's essential 2023 book *Doppelganger* that I first caught a glimmer of its significance: pluralistic.net/2023/09/05/n... 6/

pluralistic.net

Pluralistic: Naomi Klein’s “Doppelganger” (05 September 2023) – Pluralistic: Daily links from Cory Doctorow

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 01/06/2026

The thesis of *Doppelganger* is that the world is full of "mirror world" pairs with opposite political valences. For example, the mirror world version of the health justice movement is MAHA. 7/

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 01/06/2026

Both MAHA and health justice share many commonalities (such as a skepticism of Big Pharma and its captured regulators), but arrive at totally different conclusions. 8/

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