Indeed, surveillance pricing is a kind of cod-Marxism. Instead of "from each to their own ability, to each according to their need," the "efficient" surveillance pricing motto is, "from each according to their desperation, to each according to our power":
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Pluralistic: The cod-Marxism of personalized pricing; Picks and Shovels Chapter One (Part 3) (11 Jan 2025) – Pluralistic: Daily links from Cory Doctorow