By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 19/03/2026> *This is good.* This is what it means for a term to enter the lexicon: it takes on a life of its own. 10/ 180
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 19/03/2026> If 10m people use "enshittification" loosely and inspire 10% of their number to look up the longer theoretical work I've done on it, that is one million normies who have been sucked into a discourse that used to live exclusively in the world of the most wonkish and obscure practitioners. 11/ 192
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 19/03/2026> The only way to maintain a precise, theoretically grounded use of a term is to confine its usage to a small group of largely irrelevant insiders. Policing the use of "enshittification" is worse than a self-limiting move – it would be a self-inflicted wound. pluralistic.net/2024/10/14/p... 12/pluralistic.netPluralistic: Dirty words are politically potent (14 Oct 2024) – Pluralistic: Daily links from Cory Doctorow 171