It's adjacent to the enshittification that sees news buried in popups, autoplays, consent dialogs, interrupters and the eleventy-million horrors that a stock browser with default settings will shove into your eyeballs on behalf of any webpage that demands them:
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Pluralistic: The disenshittified internet starts with loyal “user agents” (07 May 2024) – Pluralistic: Daily links from Cory Doctorow