The "SI" thing is was intended to provoke this exact sort of sniveling response from the courtiers, to train the oligarchs to humiliate themselves for Trump so they'll do it again later when it really matters.
BAIER: The president says 'SI.' Are you into SI or AI?
BEZOS: I do like SI, because 'artificial' is not a very flattering thing. Like, nobody wants an artificial sweetener, artificial flavoring.