They start with chin-scratching pieces from centrists about whether this marginalized group is really all that good after all, if maybe a *little* discrimination is ok. They don't start with horrors. They start with small things around the edges.

Standing up to the small stuff might put you at odds w/ social trends. It might cause friction between you & your peers. It might threaten your employment prospects. It will be *socially uncomfortable*. That's why the train gets going: by the time it's socially acceptable to say No, it's too late.