Reposting recent pub about #mascaragate and #influencer #promotionalcrisis. Pretty cool mixed method study if I may say so
@aniarynarzewska.bsky.socialDo you remember the Mascaragate? We studied the mascaragate and the influencer promotional crisis using mixed method research: "Typology and impact of follower responses to social media influencer “promotional crisis”" — Read it on www.researchgate.net/publication/...
researchgate.net
Typology and impact of follower responses to social media influencer “promotional crisis” | Request PDF
Request PDF | Typology and impact of follower responses to social media influencer “promotional crisis” | This study introduces a typology of follower responses to seemingly deceptive promotional cont...