NEW businessweek feature from me, all about ZYN!!!
- how zyn's popularity could put the product at risk
- deep dive into zynfluencer mania (e.g. man in zyn costume on scooter)
- PLUS, in a feat of gonzyn journalism, i try a 6mg zyn and almost barf
gift link:
www.bloomberg.com/news/feature...
bloomberg.com
Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall
Zyn represents success for Philip Morris’ “smokeless” strategy and also a major challenge: How can the company sell cigarette alternatives that aren’t so tempting it gets in trouble for hooking kids?
