Here's a story on what Strauss Zelnick, CEO of Take-Two, told GamesBeat's Alex and our GamesBeat Insider New York event audience about marketing Grand Theft Auto VI. gamesbeat.com/take-two-ceo...
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Take-Two CEO Strauss Zelnick -- Even with GTA VI's global awareness, you still have to market it aggressively | exclusive
Strauss Zelnick, CEO of Take-Two Interactive Software, spoke at the GamesBeat Insider event in New York about brands and games.