I think the thing here is that the elite media types at the Times are disproportionately surrounded by wealthier white gay men who tend to want to be viewed separately from the rest of the community due to their privilege. These types have always been gatekeepy going back to John Whyte at the pines.
"Subsuming the fixed reality of gayness under the much more malleable banner of queerness undermines a core premise behind gay rights: that sexual orientation isn’t chosen," Matthew Vines writes.
nyti.ms
Opinion | I’m Gay, Not Queer. It Matters.
Polyamorous? Queer. Vaguely uncomfortable with gender expectations? Possibly queer, too.