iiinova — where your digital self keeps evolving

Replies

Ingmar Spit @bzzrt.com · 04/02/2025

Congratulations on your publication. Is the conclusion that people who don't have privacy concerns, often see benefits in being micro targeted by ads, and people who already think about their privacy are bothered by knowing they are being micro targeted, and often take action on it?

100

Martin Jansen @martinjansen.bsky.social · 04/02/2025

Thank you, that might be the case indeed. However we did not specifically test for that that way. It could be. There is other research as well showing people do not have that much concerns. But that might be lack of literacy I would argue

100

Ingmar Spit @bzzrt.com · 06/02/2025

Thanks. I'm not a researcher, not used to reading research results. So I read that transparency on sponsorship vs. mirco targeting disclosure yielded different results. These results are about remembering the transparency differently, and did not test for a perceived quality of the Instagram posts?

100