Remember that people have tried making single-use CDs. The move for getting people to pay for accessing their media each and every time they want to see it has been in motion for a very long time.
www.youtube.com/watch?v=ccne...
youtube.com
Flexplay: The Disposable DVD that Failed (Thankfully)
YouTube video by Technology Connections
This is the first time I've seen someone with the actual correct interpretation of what is happening here: Sony wants to go full subscriptions service/cloud gaming. They don't want to sell you physical games because they don't want to sell you *games*. They want to sell you a subscription.