lmao I’m not on TikTok at all and thought I’m not impacted by what’s going on there. turns out it already was affecting what I read!
(For context I didn’t want to read “my husband’s wife” in bookstore but I kept seeing it everywhere .. I just realized it was prob booktok marketing campaign
to be fair, Seattle isn't uniquely impacted here! booktok is so popular that the entire publishing industry has changed how it markets new titles 👀
news.asu.edu/20241004-art...
news.asu.edu
The next chapter: How 'BookTok' is shaping a new generation of readers, literature | ASU News
Since its introduction in 2017, TikTok has taken the social media world by storm. Reviving short-form media in a post-Vine world, the app amassed a cult following that took interest in videos ranging ...