At the conclusion of the "build-measure-learn" era of tech, we find that it has not accomplished very much at all: startups fail no less frequently than they did before the rise and fall of the "agility" circlejerk.
The helpless flailing of "synthetic users" is only accelerating the collapse.
colossus.com
Startup Punditry’s 25 Years of Failure
Startup pundits sold us a failed science of entrepreneurship. The Red Queen offers something better.