iiinova — where your digital self keeps evolving

Replies

Pavel @spavel.bsky.social · 03/12/2025

I see people asking "I have UI skills, how do I get better at UX?" My answer is: learn content design. You can't hide behind whizbang styling when your medium is a sentence with hyperlinks to other sentences. Starting with the content also breaks you out of seeing work as a screen to be "laid out".

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Pavel @spavel.bsky.social · 03/12/2025

The content equivalent of UI design is copywriting: what should this button say? What should this label be? But with text, it's much more obvious that the copy is the tip of the iceberg. The rest of the work is in the information architecture that lies beneath.

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Pavel @spavel.bsky.social · 03/12/2025

Once you understand that, you can go back to UX, and look at it through the same lens: the UI is just a point where the human and the system intersect. You still have to design the rest of the system; and that design carries far more inertia than the design of individual touchpoints.

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