Apple learned the wrong lesson from the iPhone - that the crowning glory of a product is to do all things.
But the iPhone ran where the iPod steamrolled a path first. Doing one thing in the mobile form factor well taught them how to do many things well. Starting with many things leads to failure.
@iamericsteele.comToday’s Apple is too afraid of building something that can’t do everything that anyone can imagine.
I want constraints.
I want trade-offs.
I want purpose-built enjoyment.