And bad incentives are at the source of why every app and website is bad - because no one is incentivized to care about whether the holistic experience is good. They only care about their respective interrogative pronoun.
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Why design goes wrong and how to set it right, part 1
At the root of design's crisis is an incentives crisis throughout tech. But we have tools that let us cut through the magical thinking of feature factories - if we're willing to use them.