Pavel @spavel.bsky.social · 09/11/2024Design makes its impact through behavior change. That doesn't have to mean manipulation or deceptive patterns. It can mean making one behavior more effective at achieving the desired goal. Make it easier to do the right thing than the wrong thing. 150
Pavel @spavel.bsky.social · 09/11/2024Legacy orgs frame design as an alternative to simply knowing the right thing to do. But if you thought shipping to learn was slow, wait until you experience hiring to learn. 130
Pavel @spavel.bsky.social · 09/11/2024Anyone can tell you what the user did, but the real value always comes from understanding why they thought it was the right thing to do. 140
