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183: It is very difficult to use your super cool feature if the user has thrown their computer out of the window in frustration ten screens ago

The atomic unit of UX is not the Jira story.

It's far easier for your users to notice the presence of something that shouldn't be there, than the absence of something that should.

You're going to be upsetting a hell of a lot of PMs with this statement (even though you're right)😁