UX fact #11: I'm honestly not sure there are 43 things to be said about UX. It's really just one thing repeated in different ways: get your head out of your ass and make things you know for a fact that people need. Everything else is a clarification of that. UX fact #12: There's no such thing as a fast follow. There is no priority order. Everything considered valuable is done, and everything not considered valuable is not done. Think about why accessibility and research always follow behind "just getting something out the door." UX fact #14: In the United States and Canada, elevators skip the 13th floor. What's up with that. What are they hiding from us