Meta just gave advertisers wider access to "Meta’s Value Rules," a new tool to let advertiser fine-tune and target nich audience who are likely to buy their products. (Note: product can also be a social issue or policy position.) www.socialmediatoday.com/news/meta-ad...
socialmediatoday.com
A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches
You may have noticed “Value Rules” appear as a new option in your Meta ads setup.