Petit clin d'oeil de l'Histoire pour Alpine et Enstone qui fut Benetton.
Benetton qui fut lui-même simple sponsor avant de devenir propriétaire d'équipe.
Une marque de prêt à porter italienne, déjà. Mais une image différente, à l'image de la #F1 sans doute.
@autsport-com.bsky.socialGucci becomes title partner of Alpine F1 team for 2027 #F1
autosport.com
Gucci becomes title partner of Alpine F1 team for 2027
The Alpine F1 will be known as Gucci Racing Alpine in 2027 after signing a landmark deal with the luxury brand.<br>On Wednesday, Alpine announced Gucci would become its title partner in 2027, following the conclusion of the Enstone team's deal with current title sponsor BWT.<br>As part of the deal, the brand says it's creating Gucci Racing, "a new business and experiential platform built around