I'm drawn to research that intersects with my passion for audio, marketing, strategy, & the behavioral sciences.
Here's an example of how those interests come to life practically: Using #SonicSeasonings & #crossmodal associations to drive brand experiences.
www.frontiersin.org/journals/psy...
frontiersin.org
Frontiers | Commercializing Sonic Seasoning in Multisensory Offline Experiential Events and Online Tasting Experiences
The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experi...