It's just so good. Evokes some of the classic hand-painted window signage in old buildings/markets, the colors are fresh as hell.
No longer a NYC voter, but as a native NYer, I know good signage when I see it.
And this is good signage.
Love the British pub-style shadowing for "Zohran," as well as the contrast with the upward-slanting italic for the "for" and the sans serif for "New York City."