Can team branding and a merch discount boost at-home colorectal cancer screening? 🏀
LDI’s Shivan Mehta found no significant increase in rates. Future research should explore how social-norm strategies could better engage people less likely to complete screening. Read more: bit.ly/4rs7bT4
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The Effect of Sports Team Branding With Discount Incentive on Mailed Colorectal Cancer Screening: A Randomized Quality Improvement Study
Despite improvements, colorectal cancer (CRC) screening remains suboptimal. Mailing
fecal immunochemical test (FIT) kits directly to patients is an evidence-based approach
to increase screening rates,...