iiinova — where your digital self keeps evolving

Replies

Alex Duff @duffofbrentford.bsky.social · 16/01/2026

Some likely reasons: -ASO own the TDF, the sport's golden goose and barely share revenue with teams -Long term income streams from France TV and sponsors -Fewer doping controversies -They remain small & nimble and can adapt or discontinue money-losing parts of business

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Alex Duff @duffofbrentford.bsky.social · 16/01/2026

I agree with Richard Plugge cycling is in a downward spiral (even if some team budgets are rising) -Cycling races does not easily fit social media age -No big global stars or compelling rivalries -No consolidated strategy or marketing plan* *save for the anodyne Netflix series

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Alex Duff @duffofbrentford.bsky.social · 16/01/2026

Interestingly, ASO staff receive bonuses partly based on length of employment. This means Yann Le Moenner (CEO since 2008) will likely get bumper bonus based on loyalty and profits. So not much incentive for ASO to change the status quo unless there is s serious moment of reckoning.

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