For some, Tesla is synonymous not only with EVs, but also with why they think EVs are unaffordable, exclusive, and not for people like them. Are Tesla's troubles an opportunity for EVs - which are becoming increasingly diverse and affordable - to change their image to be more inclusive?
@tsuoxford.bsky.socialCould the Tesla backlash finally help electric cars go mainstream? @hbudnitz.bsky.social discusses this in her latest article for @uk.theconversation.com
theconversation.com/why-the-tesl...
theconversation.com
Why the Tesla backlash could help electric cars finally go mainstream
Elon Musk marketed EVs to wealthy early-adopter men – but in the long run, more diverse messaging will help the industry.