The tech bro image sold EVs to early adopters, but Tesla's troubles may be an opportunity for EVs to widen their target market. As EVs become more affordable and the technology more mature, more diverse and inclusive messaging from trusted sources is needed to truly widen their appeal.
@tsuoxford.bsky.socialCould the Tesla backlash finally help electric cars go mainstream? @hbudnitz.bsky.social discusses this in her latest article for @uk.theconversation.com
theconversation.com/why-the-tesl...
theconversation.com
Why the Tesla backlash could help electric cars finally go mainstream
Elon Musk marketed EVs to wealthy early-adopter men – but in the long run, more diverse messaging will help the industry.