"A computer can never be held accountable" was supposed to be a warning. But it has been widely interpreted as a strategy.
I'm not saying that anyone ever sat down and said, "Parents with sick children will pay whatever we charge for a thermometer at 2AM." They didn't have to: this is the kind of thing an automated system can do without any human intervention:
www.ftc.gov/system/files...
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ftc.gov