People certainly need to be aware of potential pitfalls with loyalty schemes but I agree that both Aldi and Lidl are losing more longstanding customers to the other supermarkets, possibly due to the differing quality of the products on offer at the former. www.bbc.co.uk/news/article...
bbc.co.uk
Aldi boss says some of rivals' loyalty discounts 'dupe' customers
Aldi is the only major supermarket chain that doesn't operate a loyalty scheme, which are hugely popular and used by millions of shoppers.