Reminded by my observation after traveling through four African countries over the past month:
The US cultivated soft power in Africa through USAID and vaccines over the past several decades.
The Chinese are doing it by building shiny new supermarkets.
"Lula didn't understand & wouldn't even be capable of understanding, given his collective profile, that the average Brazilian wants an iPhone 18, a life coaching course,and a cheap body splash; people don't dream of education, health, and security—they dream of superficial flaunting on social media"